Our mission is encapsulated in our country’s national anthem “Majulah Singapore” which means, “Onward Singapore”.
Today, you cannot name a single fully Singapore owned brand that still makes their products in Singapore and that people across the world use every day. But we all use American software, drive Japanese cars, watch Korean dramas/kpop, carry Italian leather goods, wear Spanish fashion, use French cosmetics, drink milk from Australia, eat Thai rice etc and of course China for everything else.
A country is not great unless people across the world interact with it every day. And that is what we are trying achieve with Pearlie White and for our country.
And to achieve that, we focus everything we do on only one stakeholder. And that is you, our customer.